Article:
"Top Ten Client Attraction Tips for a Feng Shui Website"
Nowadays everyone
in business seems to have a website,
it's as obligatory as a business card and you won't be
taken as an established business without one. So how
to ensure that your site is as effective as you want?
Tip One:
Who are your Ideal Clients?
Whether you
pay someone to develop your site or do it
yourself, you're still going to need to either write
the words for the site or brief the website
designer well so they can do it for you. You've got
to get clear on just who you're writing to. Who are
your ideal clients? You need to have developed a really
clear picture of them, and an understanding of their
problems.
Tip Two: Are you talking to me?
Your ideal client needs
to know when they visit your
site that you are talking to them. How are they going
to know? Firstly, your site needs to talk about 'you'
rather than 'we', and secondly, it needs to identify who
it's aimed at.
For instance,
have a sentence such as "Are you a woman
who's fed up of relationships that don't last, and want
to experience long term love?" or "Is there never enough
month for your money, despite having a great job?"
Tip Three: How can you help me?
Far too many websites
tell their readers how they do the
things that they do, rather than focusing on how they
can help them (which is what they're interested in).
So writing
"Making alterations in your environment, based
on the ancient art of Feng Shui, will bring your soul
mate into your life" will encourage your reader to contact
you far more than "Feng Shui is the ancient Chinese art of
adjusting the environment to increase the chi".
Tip Four: I don't want to know too much!
The more explanation
you give about what Feng Shui involves
and how it works, the more opportunities you're giving your
potential clients to come up against something that they
see as an objection. If you were talking in person with them,
I'm sure you'd be able to deal easily with that objection
and reassure them. But with a website, you can't do that,
and with one click of the mouse, they've gone. To avoid this,
ensure you keep your focus on how they will benefit from
working with you or buying your products.
Tip Five: What's all that about?
Don't include
a lot of Feng Shui jargon in your copy, unless
your ideal clients are fellow Feng Shui practitioners. Too
much jargon is alienating to people who are seeking help for
their problems, it can make them feel unknowledgeable and
inferior, and they'll go off in search of a less intimidating
site.
Tip Six: Why should I trust you?
We like to buy from
people we know and trust, rather than from
complete strangers. One method of building your ideal clients'
trust in you and your abilities is to have testimonials on your
website. These work even better if you can include a photo or
even a short recording from your satisfied clients.
Tip Seven:
What do I do now?
Are you simply providing
information at your site or would
you like some further response from your ideal clients? You
need to be clear, and to make it obvious on the site exactly
what it is you want your ideal clients to do next. Do you
want them to telephone you, or to send you an email? Spell it
out for them.
Tip Eight:
I wonder who they were?
Once your ideal client
has clicked off from your site, they've
gone - maybe they'll visit again, and maybe that's the last
you'll see of them. To be able to maintain contact with them so
that you can build their trust and your credibility with them,
offer them a free report or eprogram in exchange for their
email address.
Tip Nine:
Help, I'm lost!
It's very discouraging
for your visitors if they get lost amongst
the pages of your website, and can't find their way back to
wherever they want to go. To avoid this, check that the
navigation of your site is simple and intuitive to use.
It's also important
that your site looks visually appealing, in
line with Feng Shui principles, and with as few fancy dancing
logos as possible - they look pretty but can take a long time
to
load which might be irritating for your visitors.
Tip Ten:
How can they find me on the Internet, there are so many
sites?
When people search
for a Feng Shui consultant on the internet,
they probably will only click through to the sites on the first
two or three pages that the search engine such as Google or Yahoo
brings up - and often just the first two or three on the first
page.
So it's obviously important to be in that first two or three sites.
So how to deal with
that? There are two approaches in my opinion to
this question, dependent on how you've decided to do your marketing.
If most of your marketing
is done person to person, for instance
through networking or giving talks, the people looking for your
site
probably already know you or of you, and so your site is acting
as
your on-line brochure. In this case, it doesn't really matter
how
high your site appears on the search engine.
If however you've decided
that you would prefer to minimise one to
one marketing, (which becomes important if you want to shift away
from the model of running a practice to that of running a business)
then you're going to have to learn about keywords and how to get
your
site as high up the search engine listings as possible. This is
called Search Engine Optimisation, SEO for short.
Or hire someone who
loves this type of work, and keep your focus on
doing the work that you love and do best.
By following these Top Ten Tips, you'll create a great website,
a
wonderful channel for your ideal clients to find you.
About the author: This article is written by Annie Meachem, CEO
of The Feng Shui Marketing Center, www.fengshuimarketingcenter.com
and of Trellis Coaching, www.trelliscoaching.com.
Annie is an expert in Attraction Marketing and author of "Attraction
Marketing: How to Attract All the Perfect Clients You Want", published
by the Lean Marketing Press, and available from www.bookshaker.com,
Amazon, and many good bookshops.
She works with Feng Shui consultants and self-employed professionals
who want to spend more time doing what they love and less time
marketing.
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