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Article:How to get free advertising for your Feng Shui business! Yes, you did read that right. How to get free advertising, possibly including a photo of one of your completed room layouts or garden designs, plus a lovely testimonial from a satisfied customer. How much would that be worth to your business as a marketing tool? It would be worth a lot, as a satisfied client's words are worth far more than yours in pursuading new clients to put their trust in you. It also taps into the phenomenom of social proof - if other people are buying something, we like to feel part of that, too. So, what's the secret to getting all these benefits for free? The secret is to use the power of PR, short for Press Relations. Many newspapers, local, regional and even national, are really keen on human interest stories to intersperse amongst all the dire 'news stories' they print. What they won't print is straight advertising. The fact that you've started a business or won a contract isn't going to be considered very newsworthy, unless you're very lucky and they happen to have a couple of column inches spare with a deadline approaching. You've got to use the right trick to get published. The trick to getting published is to look for the interesting angle - one article I read recently in a regional newspaper was about a woman who had lost her wedding ring fifteen years ago, only for it to be dug up by her feng shui consultant when she was revamping the love and relationship corner, which was part of her garden. Cue photo of happy woman, the Feng Shui consultant and the completed section of the garden, plus her testimonial for her work and the consultant's contact details. How much would that free advertising and testimonial be worth to your Feng Shui business? How many of you in these circumstances would have just given the client the ring back and thought no more of it? It's important for your success to take the marketing opportunities that come to you, and there's often a press 'angle', the story, in everything we do. Once you've found your angle, the actual process of submitting a press release is relatively quick and simple: 1. Decide which newspapers your ideal clients read 2. Find out the editor's name and email address, either from the paper's website or by telephoning their reception. 3. Type up your press release and email it off to them. Ensure its newsworthy and time relevant (old news is not good news), and that the style of writing is suitable for that publication. Check that it doesn't read as advertising. 4. Have patience - whether you get published or not will depend partly on what other news happens to be going on at the same time. 5. You can phone the editor before you send in the article, to check the idea with him first. Or phone afterwards to find out why he didn't print it and what you could do differently next time. The newspapers will contact you if they want to take the story further and to arrange that photo shoot! Happy writing! About the author: This article is written by Annie Meachem, CEO of The Feng Shui Marketing Center, www.fengshuimarketingcenter.com and of Trellis Coaching, www.trelliscoaching.com.
Annie is an expert in Attraction Marketing and author of "Attraction
Marketing: How to Attract All the Perfect Clients You Want", published
by the Lean Marketing Press, and available from www.bookshaker.com,
Amazon, and many good bookshops.
She works with Feng Shui consultants and self-employed professionals
who want to spend more time doing what they love and less time
marketing.
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