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The No. 1 activity for Feng Shui business success

What if there was just one shift that you could make today in the way that you approach your Feng Shui business that would have a major impact on your results? What would a shift of that order be like?

The shift that will really impact your Feng Shui business sucess to that degree is to understand the various aspects of Focusing and what a powerful tool it is. On a physical level, think of the difference between the power of the light emitted by your light bulbs, compared with when light is focused more narrowly - focus sunlight through a magnifying glass, and you can start a fire, focus light narrowly through a laser and you've got a powerful cutting tool.

The same principles apply to your marketing - when you focus your attentions on a narrowly defined audience, you can really get to know and understand them, and can then turn the focus onto the benefits of your Feng Shui products or services to them (which is what they're interested in, how you can help them). This narrow market will then reward you with greater loyalty, repeat purchases and referrals because they like to do business with someone who is on the same wavelength as them, who they feel really understands them. From an Attraction viewpoint, your ideal clients are going to be people that are literally on the same wavelength as you, the same vibration, so it seems logical that you're going to get better results by making yourself visible to these folk, rather than scattering your marketing energies to all and sundry, most of whom probably aren't on your wavelength. It's more successful to be the expert in a narrow field rather than the generalist in a larger one.

Focusing also allows you to conserve your energies by being able to pick those marketing activities which you know will enable you to get in front of the right audience, and just ignore all those that won't. If you're someone who thinks "Well, I could do this, I could do that....", knowing your target market and creating a strategy for becoming visible to them really simplifies life.

So remember this formula:

Focus + strong desire + inspired action = success.

Once you've decided that having one market area to focus your attentions on makes sense, the next step is choosing which area to select. How do you decide which area to select?

The first factor to select against is your passion - does the thought of working with the people in this group fill you with excitement? If it doesn't, no matter how well heeled the group are and how large the sums they can pay you, I'd really encourage you to not go there as a long term proposition. Doing things just 'for the money' saps your energy.

So which group of people will feed your energy?

Your energy is fed by working with people you love, and it is also fed if those clients are able to pay you what you think you're worth (and of course, that's exactly the amount they will pay you, so if it's not what you'd like it to be, the first place to examine is your sense of self-worth). It's therefore important to select a group that has good earning capacity, and that is a large enough group to be viable for you.

The group size matters in another way - it needs to be small enough to have escaped the notice of most of your competitors; why spend time differentiating yourself from your competition in one market when you can be the only one in a different market?

Irrespective of the market you choose, a vital consideration is that they have a need that you can meet, a problem you can solve, that will help them make more money or improve their job performance or make their lives easier and more enjoyable in some way.

Finally, enjoyment is an important consideration in deciding whether there are sufficient ways to easily contact prospects in this group - if you love to do business over the internet, your ideal niche are going to have to be computer savvy, for example.

If you were to score your current markets against the criteria above, what result would you get? Where are the shortfalls?

The narrower your focus, the stronger the power of your light - why not decide to shine brightly?

About the author: This article is written by Annie Meachem, CEO of The Feng Shui Marketing Center, www.fengshuimarketingcenter.com and of Trellis Coaching, www.trelliscoaching.com.

Annie is an expert in Attraction Marketing and author of "Attraction Marketing: How to Attract All the Perfect Clients You Want", published by the Lean Marketing Press, and available from www.bookshaker.com, Amazon, and many good bookshops. She works with Feng Shui consultants and self-employed professionals who want to spend more time doing what they love and less time marketing.

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